We appreciate your business. Moreover, thanks for being a loyal customer all these years, we are going to overcharge you. Are you one of these customers that get charged higher premiums? Are you with a captive insurance company like Allstate, Safeco, Geico, Farmers, Pemco, and Horace Mann? Auto insurers and other service providers do not say this explicitly, of course. However, that is the message sent via the rates they charge different customers. The curious, but the obvi

"Price Optimization" is a little-known technique that penalizes loyal auto insurance policyholders by charging them higher rates because their insurer believes they are unlikely to shop around for a better price. By mining data on customers and testing incremental price increases, some insurers try to predict who is less likely to switch companies and then charge those customers more to squeeze out higher profits. The practice is under review by some state insurance regulat